28 November 2014

MATA KULIAH UBHARA SURABAYA

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Posts Tagged ‘buying behavior’

Pengaruh Perilaku pembelian Hedonic dan Ultilitarian terhadap Store loyalty di Matahari Department Store Surabaya.»

January 9, 2013 by   Filed under Ekonomi, Jurnal-Ekonomi

Pengaruh Perilaku pembelian Hedonic dan Ultilitarian terhadap Store loyalty di Matahari Department Store Surabaya. (The influence of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Surabaya) MUSRIHA & SINTESA W.O ABSTRAKSI Studi ini bertujuan untuk menguji dan menganalisis Pengaruh Perilaku pembelian Hedonic dan Ultilitarian terhadap Store loyalty di Matahari Department Store Surabaya.... Pengaruh Perilaku pembelian Hedonic dan Ultilitarian terhadap Store loyalty di Matahari Department Store Surabaya.