19 June 2019

MATA KULIAH UBHARA SURABAYA

SAP, SILABI, KURIKULUM, GBBP, MODUL

Jurnal Ekonomika Vo. 5, No. 2 Desember 2012, Hal 94 – 102

February 26, 2013 by   Leave a comment

PENGARUH INTENSITAS PEMAKAIAN INTERNET TERHADAP PENGGUNAAN INTERNET UNTUK BERBELANJA ONLINE YANG DIMODERASI OLEH CONSUMER INNOVATIVENESS DI SURABAYA
MUSRIHA – GILANG R.

ABSTRACT
This study aimed to test and analyze the influence of internet usage intensity on use of the internet online shopping in moderation by consumer innovativeness in Surabaya. This study used independent variables; they are: internet usage and consumer innovativeness; and a dependent variable, online shopping. This study is a survey research which is used for explanatory purpose or confirmatory, or is also called a study for hypothesis testing that is to explain the influence of variables or a causal relation between variables through a hypothesis testing. The data were obtained by spreading and collecting questionnaires, and then they were analyzed by using logistic regression modeling. From the discussion and the testing of intensity internet usage on use of the internet online shopping in moderation by consumer innovativeness in Surabaya, of the hypotheses that had significant influences were consumer innovativeness on use to the internet online shopping. The hypothesis which did not have significant influence was internet usage to the internet online shopping

Key words: internet, internet usage, consumer innovativeness, online shopping.

EKONOMIKA

Daftar Isi 1

Daftar Isi 2

SAMPUL

JURNAL PENGARUH INTENSITAS PEMAKAIAN INTERNET

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