16 July 2019

MATA KULIAH UBHARA SURABAYA

SAP, SILABI, KURIKULUM, GBBP, MODUL

(Neo~Bis Halaman 86) ISSN 1978-5275 Juni 2010

April 23, 2012 by   Leave a comment

Analisis Beberapa Faktor Yang Mempengaruhi Keputusan Belanja Konsumen Supermarket

(Analysis Some Factors Influencing Decision of Supermarket Consumer Shopping)

Oleh : Musriha
(Dosen Fakultas Ekonomi, Universitas Bhayangkara Surabaya)
Jln. Ahmad Yani, Surabaya

ABSTRACT

The goals of this research is to explain price influence, service, equipment of goods, comfort go shopping supermarket consumer in Surabaya either partially and also in simultan Berdasarkan result of research and solution in simultan and also partially to four free variable covering : price, service, equipment of goods, and comfort go shopping having an effect on in signifikan to decision go shopping at Supermarket with level  = 5%. Hereinafter level of price influence, service, equipment of goods and comfort go shopping to decision of consumer shopping Supermarket in Surabaya equal to 62,7% the rest equal to 37,3% influenced by other factor discussed in by this model.

Keyword : price, service, product variability, kenyamanan, shopping decision.

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